For every time I saw Wisdom Script, Mission Script, and Ballpark Script being used in apparel, broadcast and web design, I’d have a shitload of nickels.
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When your net worth hovers between 14 to 17 billion dollars you get the chance to dazzle folks with some pretty creative marketing campaigns. As technology enables us to become more interconnected, have instant access to information and constantly allows us to seek out new ways to react with each other, it is imperative for companies to embark on new ventures to sell their wares.
Such is the case with Nike’s latest advertising campaign that looks like something straight from a billboard in Ridley Scott’s sci-fi masterpiece, Blade Runner. The prodigious footwear company utilizes holographic images for their new Nike Free 5.0 running shoes and the end result is quite impressive.
Right now the campaign has only appeared in Amsterdam but as this goes viral, I’m sure it won’t be long before it comes stateside. Nike collaborated with media agencies Mindshare, Kinetic, and JCDecaux for this new ground-breaking…
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